About Itraya Perfumers
Our Story
Born in Kannauj, the fragrance capital of India, Itraya Perfumers is dedicated to preserving the centuries-old tradition of Indian attars and perfumes. Our vision is to blend heritage with modern elegance, creating fragrances that are not just scents, but soulful experiences.
Itraya Perfumers was founded by Ayush Chauhan (Founder & CEO) with a mission to globalize Kannauj's perfume legacy. Together with our co-founders, we aim to bring authentic, long-lasting, and luxurious fragrances to perfume lovers around the world.
Our Leadership
Ayush Chauhan – Founder & CEO
Leads the vision, brand strategy, and global partnerships.
Anurag Saxena – Co-Founder & COO
Heads operations, production, supply chain, and quality control.
Shiv Pratap Singh – Co-Founder & Managing Director (MD)
Oversees management, business operations, and ensures smooth coordination within the team and also legal adviser.
Our Values
Authenticity
100% genuine attars & perfumes.
Heritage
Carrying forward Kannauj's timeless legacy.
Global Vision
Bringing Indian fragrances to the world.
Trust
Customer-first approach and uncompromised quality.
Our Promise
Every bottle of Itraya Perfumers is a story of purity, passion, and perfection. From sourcing to blending to packaging – we ensure excellence at every step, so that you experience fragrances that stay with you, forever.
Our Partnerships
We proudly collaborate with:
- Local Kannauj artisans keeping attar-making traditions alive
- Global fragrance suppliers to ensure world-class quality
- Trusted logistics & courier partners for seamless delivery
- Creative professionals for branding, design, and customer experience